Welcome to our Tip of the Month section!
Here we profile ideas, tips and tricks to helping doulas, childbirth educators and expecting parents during pregnancy, birth and even after the baby is here. Don't forget to check out past tips on the panel to the left.
Tip of the Month
Marketing Ideas - Feature
could be better than free advertising? A story in a newspaper is practically an
endorsement of you and your service. Many have had a lot of success with
newspaper editorials or feature pieces. You can send your idea along with
another article on doulas from another paper (not necessarily about you) to the
editor or health editor (depending on the size of the paper). You should also
send a copy to whoever is in charge of the local people section of the paper.
Fax, email, or hand-deliver your
information. Help the reporter as much as possible:
When emailing, include the information and/or press
release both in the body of the email and as a word attachment
Send a glossy 5x7 (colour or black and white) of either
yourself or you working with a client. Attach a brief description of the picture
Include contact information for previous clients who
would be willing to be interviewed by a reporter
This excerpt from the Canadian Marketing Manual for Birth Professionals.
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