Marketing
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Marketing Ideas for Doulas and Childbirth Educators

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Set up a booth at Birth and Baby Fairs (La Leche League, Welcome Wagon, Mother/Baby)

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Brochures at local health clinics, chiropractors offices, health units, massage therapists, acupuncture, any health professional places.

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Brochures at baby stores, furniture stores (with cribs, etc.), real estate agencies, open houses, food stores, health food stores, bookstores, maternity clothing stores, children's clothing, kids/maternity consignment stores, anywhere a pregnant woman would go.

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Mother Care publishes a small local newsletter that I originally intended for my own promotion, but it has grown over the last two years and is quite profitable. A great PR tool!

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Open House or Picnic-in-the-Park on Mother's Day or any day to thank past clients and share the benefits of Doula support with interested parents-to-be that you could pass out to your past clients and to prenatal classes, friends, acquaintances, etc.

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Send thank you cards or letters to supportive (or even not so supportive) doctors and nurses. Also supportive siblings, parents, etc. would be honored to receive a note card from you. I sent one to my clients 16 year old daughter who was so incredible during her mother's birth of her sister... she is seriously thinking of becoming a midwife after attending her mother’s birth.

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Thank you cards or gifts for each client... and there are hundreds of things you could do, think of something you do or like that you could share with your clients. I make a small cross stitched sampler with babies name, birth date, time, weight and place on it.

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Give a small gift or even a thank you note to anyone who refers clients to you, previous clients, doctors, nurses, childbirth educators, and other doulas.

Promote International Doula Month in May

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Have a picture with your local mayor to promote Doula Month

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Send press releases to the papers

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Celebrate an Open House or Picnic-in-the-Park during May to thank past clients and share the benefits of Doula support with interested parents-to-be that you could pass out to your past clients and to prenatal classes, friends, acquaintances, etc.

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A series of "teaser" classes on "Do you need a doula?", "Comfort Measures for Childbirth", "Dads and Doulas" etc.

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Hold a "Birth Plan Workshop," a free (or you can charge) two hour workshop that is "sponsored" by your organization or company.

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Inservices at hospitals and clinics, get to know the head nurse at the hospital (or head of L&D). This I have found to be so important because who deals with most pregnant mom's? The nurses at the clinics!

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Honour your local midwives! Take them out on Midwifery Day (May 5) or any time.

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Bring food for the nurses at the hospital you are working at. Nurses often do not get regular breaks, especially in Labour and Delivery, and as such often go without eating regular meals. Nurses can be so important in how our clients are treated, and they are so often looked over when the praise is handed out after the birth… especially when they do so much of the work! Suggestions I have heard are home baking like cookies, fruit bread, or a fruit basket. Even a box of doughnuts can be a wonderful treat!

Copyright Mother Care 1999. Written by Connie Banack, CD.

 
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